The Tray Way: Cross-Channel Marketing - The Online Catalog

To complete our May blog series on cross-channel marketing, we wanted to close the month with a product we have been heralded for as of late: The Online Catalog

Whether it is for B2B or B2C purposes, the online catalog offers a number of benefits 

• Create a more automated system 
• Reduce inventory 
• Improve turnaround times
• Make your brand seem more "tech-savvy"
• And, when combined with a website, social media channels or even print marketing, develop a cross-channel marketing workflow that allows for greater reach.

At Tray, the creation, development and implementation of online catalogs has been a perfect supplement and evolution to the work we have been known for. Our work with DoubleTree by Hilton helped revolutionize their internal communications abilities. According to their press release:

Prior to 2011, when a DoubleTree property wanted to order customized printed collateral or branded on-property materials for their hotel, they were faced with many different procedures. They envisioned a comprehensive toolkit where all promotional materials could be ordered from one place including on-demand digital, offset, large format and specialty items

We are extremely proud of our work on that project, but that work is quite elaborate and involved a number of moving-parts and approvals. While it was literally award-winning, we understand that not all businesses have the time, energy, budget and desire to be praised nationally. They want something that is functional, appealing to the eye, easy to use and affordable. For this reason, one of our favorite case studies is our work with Gator Athletics. We worked on creating an online catalog that they could promote and share through all their channels. It aligns with all their branding and criteria, despite not having the revenues of a multinational hotel chain.

Are you considering creating or improving an online catalog for your business? What are the most important features you are looking?
 





The Tray PML Way is the blog for Tray, experts in the printing, mailing, logistics and promotional products. You can learn more about our capabilities by visiting our website, as well as our Facebook and Twitter pages. For information about the company and its successes, visit www.traypml.com