Are you spending too much on your direct mail campaigns? The
answer is probably yes. There is plenty that you can do to save a bit of hard-earned
cash on your mailers; it’s just a matter of knowing where to start. Think of
this as your rulebook to a more profitable campaign.
Tip #1: Narrow Down
Your Mailing List
Really, what are the chances that a high-powered
Manhattanite is going to purchase your commercial-grade farm equipment? So why
would you waste money sending a mailer to this type of person? Refining your mailing lists will save you
a lot of money and target prospects
who are more likely to convert into customers. And don’t forget past customers,
as well! It isn’t just about expanding your customer base, it’s also about
retaining past purchasers.
Tip #2: Tweak the
Size of Your Mailer
You may have requested that a piece be made to fit particular
dimensions, but is it absolutely necessary that your mailer be that exact size?
Your print vendor may be able to help
save you big bucks simply by making teensy size alterations. Why, you ask? Depending on the dimensions of the mailer, your
printer may be able to use a different, more cost-effective, press that won’t
sacrifice quality but will make a difference in price.
Tip #3: Be Realistic
About Needs
It may not be necessary to put a big dent in your budget
depending on the goal of your message. Rather than creating a colorful mailer
with all of the bells and whistles, could your goal be achieved by sending a
simple, personalized letter to a core group? Letters are less expensive than many other alternatives.
Consider what type of campaign would be best to help your business be
successful in its campaign.
Tip #4: Use and Reuse
You remember that template from your last campaign? Yeah,
it’s still good. You can reuse
both your template and your mailing list again. Most experts agree that
companies aren’t getting enough mileage out of their materials. So safe
yourself some money by making a few small changes and send them back out!
Tip #5: Seek
Professional Help
Does this all seem like too much? Maybe you’re just too busy
to be bothered. If that’s the case, the best thing you can do is partner with a
print company that you trust. We’ve
prepared countless direct mail campaigns and have more than a few insider
secrets to keep your costs low. All you have to do is ask! It can’t get easier
than that.
With these budget-minded tips and tricks, you’ll soon find
that stretching your marketing dollars further is simpler than you may have
thought. Contact us today to get
started saving!
