From Purely Mobile to Purely Print - How Uber Markets Through Mail

In case you're not familiar, here's a quick crash course on Uber. Essentially a car-and-driver hire service, Uber is a mobile app that allows smart phone owners to instantly order a driver to pick them up and drop them off pretty much anywhere - essentially a taxi service without all that waving your hand in the street nonsense. Because of their simple app interface, polite and friendly drivers, and low rates, the service has taken the world by storm, and has even caused riots and protests from cab drivers in Europe.

But, much like Coca-Cola and PepsiCo, a successful brand can't just sit on their hands. Marketing is a 365-day cycle that can't afford to take success for granted.

So, clever marketers working with Uber have decided to go after the consumers that are perhaps less likely to live staring at their Twitter streams and mobile apps. Through a minimal print marketing campaign, Uber is reaching out to consumers where they live, with a mailer that mimics the simple appearance of their mobile app, and the clean lines of their web branding.

It just goes to show - no matter how entrenched in the web your service is, there is still value in print.