Here are some of our favorite statistics from 2015, showing off the power of print, even fifteen years into the 21st century. Click the links for sources, and tell us in the comments what Direct Mail statistics stood out to you, this year.
$46 billion was the amount U.S. organizations spent on direct mail in 2014—up from $44.8 billion in 2013. $9.3 billion is the estimated amount organizations will spend on data for direct mail in 2015, an increase over the previous two years.
42% of recipients read or scan direct mail pieces.
14.1% of individuals age 45-54 respond to direct mail pieces, making them the demographic most likely to respond.
92% of young shoppers say they prefer direct mail for making purchasing decisions.
70% of Americans say mail is more personal than the internet.
76% of small businesses say their ideal marketing strategy encompasses a combination of both print and digital communication.
98% of consumers bring in their mail the day it’s delivered.
Consumers who received offline direct mail advertisements were able to recall 75% of the time.
Direct mail ads take 21% less cognitive effort to process compared to same ads on digital media.
Direct mail averages a 3.7% response rate with a house list (across all industries).