The Tray Way: Has the 50th State Moved to #1 for Green Marketing?

Marketing agencies like ours have been consistently and proactively going out of our way to advance the idea of green marketing. We understand that companies have to promote and brand themselves based on certain budgetary restrictions, but we are always trying to recommend the most earth-friendly and conscientious methods possible as well to let our clients know the types of options they have.

This endeavor isn’t always easy to accomplish on our own, which is why we are always on the lookout for small victories.

This brings us to Hawaii (unfortunately, not physically. Just as a setting). Recent legislation at the state level has initiated a ban on all non-recyclable paper bags and all non-biodegradable plastic bags at store checkout counters,effective July 1, 2015. While a similar ban exists at city-level in various places across the country, movement at the state-level (despite the exceptions and timetables that have been put in place) makes the point that individual municipalities won’t have to go this alone moving forward.

Many businesses have always seen the plastic bag as a simple, practical and cost-effective way to brand their business beyond their storefront, but unlike many other methods, it is not earth-friendly. This is an opportunity for us, as an industry of marketing experts. Just because this legislation is in place doesn’t mean company budgets are going to expand. So, we will need to help create new, innovative and non-expensive methods to help . It is clearly an opportunity to push more green-friendly products to retail establishments, even to those that will be eligible for the exemption.

The Tray PML Way is the blog for Tray, experts in the printing, mailing, logistics and promotional products. You can learn more about our capabilities by visiting our website, as well as our Facebook and Twitter pages. For information about the company and its successes, visit www.traypml.com