With the quick and steady increase in social media’s popularity, many people have begun to question the importance, value, and relevance of print media.
Does print media no longer matter? Is it no longer relevant?
Is social media replacing the once-considered timelessness of print media?
These are important questions to ask. The quick and dirty is that print media definitely still matters, the details of which we will explain momentarily, which will shine brightly upon the multiple dimensions of print media’s relevance, value, and importance.
Furthermore, if you are questioning whether social media is replacing print media, the answer is an astounding no. You may remember from our post in Marcy, Social Versus Print: Why These Two are Friends – Not Enemies, that “As time moves forward, so does the progress in social and print marketing efforts and emerging avenues for integrating the two.”
That’s a great question and if we some great answers. Here they are:
· Print is Portable – Even with laptops and smartphones, print media still retains the ultimate portability. It’s available to everyone, everywhere, regardless of service or power.
· Print is Preferred – Many consumers still prefer traditional print material, such as magazines and newspapers, over electronic versions.
· Print is Visible – While it’s true that sending and sharing electronic media is easier and faster, printed publications are often more visible to the average consumer. No specific keyword, special account, or access is required.
· Print is Long-lasting– Unlike a window that may be closed, an ad that may be missed, or an e-mail that gets deleted, print media doesn’t go anywhere and can last practically forever.
· Print is Professional – There is a credibility that is achieved in print that is harder to replicate online. A published article or business magazine carries far more weight than a PDF version found online.
· Print is Advertising – While there are many different advertising channels, print media is still widely used in advertising. Brochures, flyers, pamphlets, catalogs, and posters are just a few examples. Most importantly, they exist in places where electronic media cannot.
Remember: Print media’s relevance and persistence is ubiquitous in the marketplace – the exact position you want to hold as well. If you want results, print them out and take them.
The Tray Way is the blog for Tray, experts in the printing, mailing, logistics and promotional products. You can learn more about our capabilities by visiting our website, as well as our Facebook and Twitter pages. For information about the company and its successes, visit www.trayinc.com
