Ways to Save on Your Next Direct Mail Campaign

Despite what the rumors might have you believe, direct mail is far from dead. In fact, with 92%of Millennials preferring to read something in traditional print over its digital counterpart, it’s quite the opposite. Given the right planning and execution, a direct mail campaign can produce incredible results for businesses of any industry and size. The trick is figuring out how to create an effective, compelling and unique campaign suited to your business’s needs without breaking the bank.

Here are some ways you can save on your next direct mail campaign:

Spend Some Time on Your List

It’s not good enough just to have a list. It has to be a smart list if you want it to be effective. That means creating an up to date list that is targeted at an identified and responsive audience. Updates to your mailing list should be done yearly in order to keep it in top shape for every campaign. Remember, your campaign is only as good as your list.

Set a Budget and Learn to Compromise

Nobody likes the word budget, but alas there comes a time when we all must adhere to one. Creating a new direct mail campaign is one such time. Set a clear-cut budget and stick to it. That may mean you need to be willing to compromise on certain aspects on your mailer, as some materials and mailer dimensions may put you in the red. When working with a tight budget, talk to a professional print company about how you may be able to create the best quality mailers at the best price.

Don’t Eat Up Man Hours Internally

Even if this is not your first time creating a direct mail campaign, attempting to keep your efforts in-house may prove to be more hassle than expected. After all, you already have a job to perform, so the less time you or your staff spends on marketing tasks, the more time there will be to focus on other priorities.  Not to mention, a professional print company can bring years of experience and expertise to your campaign, optimizing it to reach its highest potential and therefore giving you more bang for your buck.

Do you have any other tried and true tactics that your business uses to save on direct mail campaigns? Share them with us in the comments!