Despite what the rumors might have you believe, direct mail is
far from dead. In fact, with 92%of Millennials preferring to read something in traditional print over its digital
counterpart, it’s quite the opposite. Given the right planning and execution, a
direct mail campaign can produce incredible results for businesses of any
industry and size. The trick is figuring out how to create an effective,
compelling and unique campaign suited to your business’s needs without breaking
the bank.
Here are some ways you can save on your next direct mail
campaign:
Spend Some Time on Your List
It’s not good enough just to have a list. It has to be a smart
list if you want it to be effective. That means creating an up to date list
that is targeted at an identified and responsive audience. Updates to your
mailing list should be done yearly in order to keep it in top shape for every
campaign. Remember, your campaign is only as good as your list.
Set a Budget and Learn to Compromise
Nobody likes the word budget, but alas there comes a time when
we all must adhere to one. Creating a new direct mail campaign is one such
time. Set a clear-cut budget and stick to it. That may mean you need to be
willing to compromise on certain aspects on your mailer, as some materials and
mailer dimensions may put you in the red. When working with a tight budget,
talk to a professional print company about
how you may be able to create the best quality mailers at the best price.
Don’t Eat Up Man Hours Internally
Even if this is not your first time creating a direct mail campaign, attempting to keep your efforts in-house may prove to
be more hassle than expected. After all, you already have a job to perform, so
the less time you or your staff spends on marketing tasks, the more time there
will be to focus on other priorities. Not
to mention, a professional print company can bring years of experience and
expertise to your campaign, optimizing it to reach its highest potential and
therefore giving you more bang for your buck.
Do you have any other tried and true tactics that your business uses
to save on direct mail campaigns? Share them with us in the comments!
