Holiday mailing is in full effect! But, if you’re like many
businesses, you may only be on your second or even first round of mailers.
Don’t worry, that’s good news! It means there’s still time to perfect the ideal
seasonal direct mail piece. Perhaps you know that your mailer is tried, tested
and true, but if it’s time to switch up your methodology, take a beat from
these on-trend tactics:
1. Medium Is In
Medium-sized direct mail pieces are winning the show. Since 2010, nearly 71% of mailed
offers were medium in size, one third of which used a #10 envelope. The trend
is sure to continue through the holiday season. Medium pieces are big enough to
stand out amongst other items, but not so large that they become a nuisance in
the mailbox (It also doesn’t hurt they they’re healthier for your budget, too).
2. Make a Statement
Yes, of course, a clear call-to-action
should always be a key component to your mailer, but that’s not the kind of statement
we’re talking about here. If you consider the fact that your mailer is sure to
be just one of many in a colorful stack of holiday mailers, it becomes clear
why it’s that much more important to make a strong statement with the mailer
itself. Think bright colors, catchy phrases, unique shapes, or a haptic element – anything to stand out and make
your piece more unique.
3. Give Consumers a
Present
It is the season of giving after all! Give your consumers,
or potential consumers, a gift! Whether that come in the form of tempting
discounts, offers, or a small item sent with your direct mail piece. In the
words of Don Corleone,
“…Make him an offer can’t refuse.”
4. Mail Frequently
Once is nice, but twice is better, three and they’ll finally
buy that Christmas sweater. Okay, okay, we just made up that saying, but it
fits the moral of point number four well. Consumers are being bombarded with
offers during the holiday season so be sure to mail regularly to keep your
business fresh in the mind.
We want to know – what tactics are you planning to use in
your holiday mailers this season? Tell us in the comments!
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