A Holiday Direct Mail Marketing How-To

The holiday season provides a great opportunity for direct mail marketing. With the allure of gift-giving season right around the corner, there is no time like the present to build some promotions around your product or brand.

There’s one thing you have to keep in mind, though – your business is not the only one doing direct mail marketing right now. That’s why it’s more important than ever that your direct mail package stands out. Here are some tips to make that happen.

1.)   Seek Professional Help

Get expert help. Hiring a direct mail marketing company can help you craft an appropriate and professional-looking holiday design for your mailer. They also offer postal services that can help speed up the packaging process.

2.)   Don’t Underestimate QR Codes

The value of QR codes should not be overlooked. They can prove to be a valuable marketing tool. The opportunity to engage customers and get them excited about shopping with you is made simpler through a QR promotion.

3.)   Promotions to Get Excited About

This is the promotional portion. Ensure your direct mailers are bringing in the intended customers by offering them something to get excited about. Use mailers to inform potential customers about in-store prize drawings, buy-one-get-one free offers, and exclusive deals.

4.)   Add Intrigue

Recipients opening their mailbox to a stack of mailers are not likely to sift through each one, that’s why it’s important that your mailer stands out. One option is to create a three dimensional mailer. They are a bit pricier than their traditional 2-D cousin, but during the holiday season, that cost is well worth your while.

If the 3D mailer doesn’t interest you, consider other interactive options such as making your mailer into a scratch off. Each scratch off square could link to a particular percentage off of a product or purchase.

Either way, you’re getting your customer more engaged and looking at your mailer longer.

Now you have all of the information you’ll need to get started on a successful holiday direct mail campaign. Just don’t wait too long! With the holidays quickly hurdling toward us, customers are ready to buy.

Do you have any other ideas for creating a great holiday direct mail campaign? Tell us in the comments below.

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The Tray Way is the blog for Tray, experts in the printing, mailing, logistics and promotional products. You can learn more about our capabilities by visiting our website, as well as ourFacebook and Twitter pages. For information about the company and its successes, visitwww.trayinc.com