One topic we bring up from time to time, here, is the idea
that print marketing is all about standing out from the pack. I know, it sounds
ridiculous. But things have changed. The days of opening a mailbox to a flood
of junk mail are over. Print marketing today is about risk. It’s about
creativity, and it’s about trying something different. We’re not here to talk
about junk mail, or sending out millions of generic postcards. It’s time to
treat print as a non-traditional marketing source.
Business2Community has recently published an article showing
7 major events in marketing, and why they all point toward a return to the
print medium. It’s a great article (which you may have seen on our Facebook page), but we’re going to go one step further. We’re going to give you a few
ideas that may inspire you to take B2C’s list to heart.
Broad-Interest
Publications are Leaving Print
Newsweek announced earlier this month that they would be
ceasing all print publications. Dozens more general interest magazines are
leaving print behind, and that means that a huge opportunity for marketers is
opening up.
Does your business cater to a niche audience? Send out a brief
magazine appealing to their interest. It doesn’t need to be a weekly, or even a
quarterly, thing, but what could make you stand out from the crowd of catalogs
better than this?
Changes in Consumer
Usage Open the Door for Digital Integration
Digital integration is no longer an option for marketing –
it’s a requirement. Today’s consumer demands more from marketing materials.
More information, more detail, more interesting content, and more bells and
whistles. For your next campaign, try including a print component that plays
off of your digital efforts. Push consumers to your social media pages, or
direct them to your other digital resources. Just don’t rely on QR codes to do
the job for you. Innovate!
The Social Web is
Crowded, Make Things Personal
Print has always been the most personal form of marketing communication.
What do you think makes a better impression with a new client: A direct message
on Twitter, or a hand-written ‘Thank You’ note?
Our print solutions can make all of these things possible,
and print has not seen consumer interest like this in several years. Take
advantage of the possibilities, and give us a call.
The Tray Way is the blog for Tray, experts in the printing, mailing, logistics and promotional products. You can learn more about our capabilities by visiting our website, as well as our Facebook and Twitter pages. For information about the company and its successes, visit www.trayinc.com
