The Tray Way: Pizza Box or Mobile Billboard?

Imagine having a client or customer come to your business, and not only take your logo with them to share with the world, but pay you for the right to do so? Not many businesses often have this opportunity, but this is the situation pizzerias encounter dozens of times a day, and yet some (primary small, local ones) don't take advantage of this unique marketing opportunity.

Turn this into a mobile billboard!!

The pizza box is among the most recognized types of containers throughout the world, and whether the pizza inside is being carried by the customer or a delivery person, when that box exits the restaurant, it represents an opportunity to market the restaurant to a wider audience. By putting a logo, menu, website, social media icons or (as our friends at the Pizza Marketplace recently wrote about), a QR Code, this simple device turns into a mobile billboard.

The first thought of many is that this is great idea for the major chains, but many smaller pizzeria's can't afford to customize their boxes (or at least don't see a reason to invest in such an endeavor). Our thought as marketing experts is that even if you are doing it on the cheap (e.g. purchasing stickers/stamps of your logo), you are at least doing something to further your brand (and if you aren't, you may be throwing potential revenue out the window).

This may seem specific to a very niche business-type, but the overall message is simple. No matter what industry you are in, think about how the public recognizes your industry, and figure out how tie your brand to it.






The Tray PML Way is the blog for Tray, experts in the printing, mailing, logistics and promotional products. You can learn more about our capabilities by visiting our website, as well as our Facebook and Twitter pages. For information about the company and its successes, visit www.traypml.com

The Tray Way: Has the 50th State Moved to #1 for Green Marketing?

Marketing agencies like ours have been consistently and proactively going out of our way to advance the idea of green marketing. We understand that companies have to promote and brand themselves based on certain budgetary restrictions, but we are always trying to recommend the most earth-friendly and conscientious methods possible as well to let our clients know the types of options they have.

This endeavor isn’t always easy to accomplish on our own, which is why we are always on the lookout for small victories.

This brings us to Hawaii (unfortunately, not physically. Just as a setting). Recent legislation at the state level has initiated a ban on all non-recyclable paper bags and all non-biodegradable plastic bags at store checkout counters,effective July 1, 2015. While a similar ban exists at city-level in various places across the country, movement at the state-level (despite the exceptions and timetables that have been put in place) makes the point that individual municipalities won’t have to go this alone moving forward.

Many businesses have always seen the plastic bag as a simple, practical and cost-effective way to brand their business beyond their storefront, but unlike many other methods, it is not earth-friendly. This is an opportunity for us, as an industry of marketing experts. Just because this legislation is in place doesn’t mean company budgets are going to expand. So, we will need to help create new, innovative and non-expensive methods to help . It is clearly an opportunity to push more green-friendly products to retail establishments, even to those that will be eligible for the exemption.

The Tray PML Way is the blog for Tray, experts in the printing, mailing, logistics and promotional products. You can learn more about our capabilities by visiting our website, as well as our Facebook and Twitter pages. For information about the company and its successes, visit www.traypml.com