Last week, the Print on Demand Initiative (PODi) announced that our organization won their Best Practices Award for digital printing, in the category of Marketing Resource Center for the DOT 2.0 project we did with DoubleTree by Hilton™.
We are extremely proud about the finished product, which was judged based on measured results, value proposition, functionality, scalability, relevance, creativity, and innovation. However, to get to the level of being a "Best Practice", it takes something extra, specifically a client / vendor collaboration that has a common goal of creating something that has the capability of being special.
The team of companies that worked on the "DOT 2.0" project had it in their mind to revolutionize a basic process for DoubleTree that many companies take for granted: Building a comprehensive, single-source, web-to-print toolkit for their international brand. In less than four months, the project team streamlined the collateral printing process of the entire company by creating a toolkit for each hotel property to utilize to develop their own specific promotional materials (e.g. door hangers, menus, key cards, conservation cards, stationery, vehicle signage, etc.). This process allows DoubleTree branding to stay uniform, but also allows for individual franchises to use unique add their unique information when necessary. Additionally, instead of two weeks for delivery, the printing and mailing takes closer to two days.
The goal, which we achieved, was for GMs and Directors of Sales to Directors of F&B and Front Desk Managers (or any hotel employee with the proper access) to order the items he or she needs – and any employee at all can reorder an item that was placed previously. This is especially important in an industry with a high employee turnover rate where the person who created a piece of custom collateral may no
longer be with the organization.
In all, to be recognized with an award for the development of a product that we worked hard on - and came out so successfully - is wonderful. However, beyond the outcome, it was the collaboration with the the client, and the fact that they were as pleased with the outcome as us that truly resonates, and in our mind, makes us a best practice.
The Tray PML Way is the blog for Tray, experts in the printing, mailing, logistics and promotional products. You can learn more about our capabilities by visiting our website, as well as our Facebook and Twitter pages.
information about the company and its successes, visit www.traypml.com
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