Trend #1: You Are
Here
Directions are a lot easier to understand if you know
exactly where you’re beginning. In the case of a potential customer, that would
be their home. Cue the individualized maps! If you’ve planned to include a map in your DM pieces to show a
particular end point, why not go the extra mile and show just how to get there,
too? Variable data can be used to create a detailed “You Are Here” map that can
be tailored to each prospects whereabouts. Just imagine the foot traffic that
extra step could drive!
Trend #2: Seek Out
the Ladies
This is the new golden rule for non-profits, in particular. Earlier
this year, data
was released showing that 64% of all charitable gifts are made by women. Not
only are they more likely to donate, the data also revealed that women are more
likely to make larger donations than their male counterparts, as well. That
doesn’t mean you should tailor your whole campaign to appeal to a female
audience, but just keep the ladies in mind. They’re going to be your friends in
2015.
Trend #3: Multiply
Your Efforts
There are some things in life that are just better when
there’s more. Marketing is one of those
things, and this year we can expect to see more businesses combiningdigital and traditional marketing efforts to make a greater impact on their
prospects. It’s easy enough to do with the quick addition of QR codes or PURLs,
so do yourself a favor and give it a chance. We’re guessing you’ll be happy
with the results.
Trend #4: Look Pretty
Yep, it’s as easy as that – beautify your DM pieces. Now,
that doesn’t mean you have to add flowery elements or swap your typeface out
for something long and curvy. Think clean, classy and visually appealing. For a
more subtle change, a simple colorswap could make your message more powerful. Most things in modern life are
cluttered enough, do yourself (and your prospects) a favor by de-cluttering
your mailer and putting the emphasis on simplicity.
Trend #5: Adding In the Icons
When we say icons, we of course mean the modern pictograms
representing Facebook, Twitter, and other social channels. In the digital age,
those little icons have become powerful tools of communication. Their presence
is a call-to-action in a sense. It says quickly and quietly to a prospect that
they can still find your business on X,Y, and Z networks if they toss your
mailer. That’s one more way to grab the attention of potential customers
without compromising much space, so why wouldn’t you add your icons?
So, how will you use these trending tactics? Share your
thoughts with us in the comments!
