But what about an organization with a small marketing budget? You may end up feeling like you’re playing a game without a full team on the field.
A small marketing budget can seem like a major hindrance to a successful marketing campaign. As you are already probably aware, direct marketing is ideal because it can be targeted, is trackable, and you can see exactly what ROI you generate for your business.
So where do we go from here? First, establish your budget and consider the following questions:
- How many mailers am I sending?
- Will I need to rent a mailing list? How much will that cost?
- What is the optimal size and format for the mailing? What postage will it require?
- Should I outsource my creative, printing and mailing tasks? What’s the cost of doing so?
- What quality of materials do I want to use? Will I be using custom photography or stock images?
- What kind of testing will I run?
- Will I include a special offer? What costs will be associated?
- Will I need to hire help to handle responses from the campaign?
- What are the costs of other media I may use to complement my direct mail efforts?
If you have a tight deadline or a limited marketing budget that is ok. Our highly skilled staff has decades of experience helping customers complete their most challenging projects on budget and on time.
Whether you have complete answers to the above questions or still need some figuring out to do, contact us today. We can help you strategize and mobilize a successful direct marketing campaign so you can feel like you’re playing with a full team.
The Tray Way is the blog for Tray, experts in the printing, mailing, logistics and promotional products. You can learn more about our capabilities by visiting our website, as well as our Facebook and Twitter pages. For information about the company and its successes, visit www.trayinc.com
